Do It For The Culture showcases some of the best artists in the country and brings some of the most important music industry professionals in the game to interior BC! Do It For The Culture is a movement that is amplifies the voices of underrepresented artists and professionals, with a specific focus on those who make music of black origin.

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The festival includes 3 nights of showcases at Kelowa's premier live venue The Revelry, featuring a mix of local emerging favourites and some of the hottest Canadian breakthrough talent, playing hip-hop, R&B, Afrobeat, house, and everything in between!

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Wether you're an artist looking to advance their career, or a music fan who loves to discover new acts and have a great time doing it, you don't want to miss this!