SEPTEMBER 4 - 6TH
REVELRY FOOD + MUSIC HUB
1383 Ellis St, Kelowna, BC V1Y 1Z9
Do It For The Culture is a premier music conference and festival held in Kelowna, BC, dedicated to amplifying underrepresented artists, particularly in Hip-Hop, R&B, and Afrobeats. Founded by 100 Collective Records, the event provides a platform for people of colour to showcase their talent, connect with industry professionals, and access career-building resources. Through live performances, networking opportunities, and educational panels led by experts, the festival fosters community, artistic growth, and industry development. With a strong focus on accessibility and regional representation, Do It For The Culture is reshaping Canada’s music landscape by creating equitable opportunities for emerging talent.
This event wouldn't be possible without the support from our partners.
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100collectiverecords@gmail.com
100 Collective acknowledges our presence on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx / Okanagan people who have resided here since time immemorial. We recognize, honour, and respect the syilx / Okanagan lands upon which we live, work, and play.